UR AR - Augmented Reality and App Consultancy, Design, Development and Deployment

Nestle Nesquik Rio augmeneted reality cereal box

Years ago, the best prize kids could hope for in their cereal box was a cut out super hero mask or plastic toy, but an international promotion from Nestle for the film Rio, uses augmented reality to great effect.

As shown in the video above, a hand card in the boxes let kids interact with Blu, a character in the movie, in AR.

The campaign, handled by Dassault Systèmes, is the latest collaboration between the AR/design company and Nestle, which have offered two other campaigns over the last two years.

Read the other Nestle story HERE


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